You may be considering using styled stock images in your biz but you may not be sure how to get the most use out of them. Am I right?!?
Here I’m going to give you a few examples and tips and show you how and where you can use them in your business. The same can be applied to any upcoming holiday or promotion.
1 – Look for images that fit your style and branding
Are the colors that you use in your business soft and pastel? Bright and neon or edgy in nature? You want to select images that have a natural fit to your branding so you can keep your message consistent.
For example these red lips would work well if your business brand words are things like fierce, bold, edgy and sexy. Are you a makeup artist or do you sell makeup as a side gig? Are you a boudoir photographer? Do you style bachelorette parties? Are you a relationship coach? Think about your brand and your target audience and how they would react to the image.
2 -A photo within a photo
Think about how and where you’ll be using the image and the format it needs to be in. For example for use as a banner on your website, blog, newsletter or Facebook cover image, you want an image that works well horizontally.
For platforms like Instagram (my favorite), a square format is preferable. You can see with all the design I’m showing here, they can be creatively cropped to be able to use multiple times on Instagram.
3 – Use images that can be customized
When selecting stock images, you want to consider how you can personalize it and make it your own to fit your business. A great way to do that is by being able to add text. If there’s a blank space, you can use a program like Photoshop to create another layer and add your own text in the fonts that you use for your business. Don’t go overboard on the fonts! Keep it consistent with what you use for your brand.
If you think any of the above designs would work well with your business, these and more are available in my ETSY Shop so go over and take a look. Let me know which one is your favorite!
I’ve got a freebie for you!!!
Have you been over to my creative resource library lately? I added a couple of free images you can use for your Instagram feed, or as buttons on your website or blog or however else you decide to use them. Get creative!
Here I’m showing an example of 3 different ways you can use the same image – as is, add a text overlay or add some text to the individual hearts. Have fun with it! This is the image you can grab in my creative resource library!
Put a link to your Instagram account in the comments so I can check it out. Mine is @life.happens.now
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